The Digital Buyer

As digital sales mature the buyers’ journey becomes more and more complex. Gone are the days when somebody walks into a shop looking to buy a raincoat, the sales assistant shows a suitable assortment, and the customer chooses the one that ticks all the right boxes and buys it. Today’s digital marketplace is cut-throat and […]

Introducing B2B LeadScoring automation from Fastbase

Fastbase customers rely on us to help them understand their customer preferences and create better experiences for them. With more business moving online and companies under increased pressure to get adequate ROI, insights from the behavior of web-site visitors, digital analytics and automated marketing tools are crucial. More than one-third of B2B technology buyers say […]

5 tips on how to effectively manage the buyer’s journey

Sales is a constantly evolving science. At the end of the 20th century and going into the 21st century, the sales process was mostly about how a company ‘sold’ its goods and services. There was typically a sales process consisting of 5-7 steps: Prospecting, Preparation, Approach, Presentation, Handling objections, Closing, and Follow-up. As more of […]

A glimpse at the global SaaS market

In 2019, Software as a Service generated $159 billion U.S. dollars market revenue worldwide, accounting for approximately two-thirds of the total revenue generated by cloud computing. The valuation of software companies, tracked by the Emerging Cloud index, outperformed Nasdaq all year, especially accelerating after the pandemic outbreak. Over the past five years the global SaaS […]

Fastbase LeadScoring for Mailchimp

Fastbase‘s new lead generation tool LeadScoring for Mailchimp is now fully integrated with the international marketing automation platform and email marketing service Mailchimp – currently used by over 1.2 million companies worldwide. Mailchimp users can run targeted campaigns triggered by Fastbase LeadScoring, contacting the most relevant leads with the right message with perfect tim...

WebLeads 6.0 for Google Analytics just launched

As we move into 2021, when more and more companies are expected to focus on the digital customer journey, digital lead generation appears to be the call of the hour. Securing constant access to new leads, augmented contacts, and relevant communications have become the most important areas for growth and success in all B2B industries. […]

Fastbase Acquires LeadScoreApp

Kevin Rodgers, CEO of Fastbase Inc. (OTC PINK:FBSE) has revealed that Fastbase has completed the acquisition of LeadScoreApp. Fastbase, looking to further cement a leadership position in the marketplace, considered a number of companies all over the world. Rodgers noted, “LeadScoreApp had exactly the right technology at exactly the right time in their evolution as […]

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