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The Digital Buyer

As digital sales mature the buyers’ journey becomes more and more complex. Gone are the days when somebody walks into a shop looking to buy a raincoat, the sales assistant shows a suitable assortmen...

Introducing B2B LeadScoring automation from Fastbase

Fastbase customers rely on us to help them understand their customer preferences and create better experiences for them. With more business moving online and companies under increased pressure to get ...

5 tips on how to effectively manage the buyer’s journey

Sales is a constantly evolving science. At the end of the 20th century and going into the 21st century, the sales process was mostly about how a company ‘sold’ its goods and services. There was ty...

A glimpse at the global SaaS market

In 2019, Software as a Service generated $159 billion U.S. dollars market revenue worldwide, accounting for approximately two-thirds of the total revenue generated by cloud computing. The valuation of...

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